December 01, 2017 - McKnight's Senior Living

Print Issue: December 01, 2017

How to increase move-ins via your website and social media

Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators’ success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living’s 68th Annual Convention & Expo.

Scott Tittle speaking

Tittle: No time for assumptions about assisted living regulation

Las Vegas — The state of affairs in the nation’s capital puts assisted living in a strong position to maintain regulation at the state level, National Center for Assisted Living Executive Director Scott Tittle said Sunday to the more than 200 assisted living professionals attending NCAL Day. “But that doesn’t mean we are without risk,” he said.

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