February 01, 2016 - McKnight's Senior Living

Print Issue: February 01, 2016

The senior living agenda for 2016

Relatively new leaders at three associations representing senior living providers will be facing established and evolving issues in 2016, they tell McKnight’s Senior Living in exclusive interviews.

The LifePlanCommunity.org website

New name for CCRC will attract prospects, LeadingAge says

LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have more success in attracting a new generation of residents. That’s one message shared with operators during a Dec. 2 Q&A webinar.

Lois A. Bowers

Words matter

Those working in the senior living field may have conflicting opinions as to the appropriateness of evolving terminology such as life plan community, but it makes good business sense to consider language and its effects on people. One term, however, seems to have escaped scrutiny.

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