Dude Solutions unifying market identity

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Operations management software-as-a-service provider Dude Solutions is unifying its market identity under the Dude Solutions brand in a move it said will better reflect its combined product and service capabilities.

In addition, the company has relaunched dudesolutions.com to showcase the combined content and expertise currently found on the individual websites of its three brands, TheWorxHub, FacilityDude and SchoolDude. Dude Solutions' more than 9,000 clients and more than 2 million users collectively span senior living, healthcare, associations, education, government, manufacturing, clubs and other organizations.

“Unifying our brand under Dude Solutions will allow us to better leverage our diverse product portfolio, boost our collective marketplace presence and pave the way for exciting future product announcements,” said Kent Hudson, the company's CEO.

Dude Solutions will continue to use its industry-specific product brands of TheWorxHub in senior living and healthcare and SchoolDude in education, whereas FacilityDude will transition into the Dude Solutions brand in industries including government, manufacturing and clubs and associations. The product platforms will not change.

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