SmartLinx rebrands with new logo, redesigned website

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Edison, NJ-based workforce management technology company SmartLinx recently completed a rebranding project that includes a new logo and the relaunch of its website,

The rebranding comes on the heels of the company's release of SmartLinx 6 software.

SmartLinx CEO Marina Aslanyan described the redesigned website as being “easier to navigate than ever before” and said the new logo is “unpretentious and unassuming — it's not about us, it's about our customers and their success.”

Visitors to the company's website now can find content in a variety of ways — by product, by their role in the organization and by their organization's goals. Short videos show how SmartLinx customers have used the company's products.

SmartLinx said the company chose a simple typeface for the new logo to reflect how complex tasks and processes are simplified through technology and that the logo's “true-blue” color is meant to underscore how technology can bring clarity to users.

“We've been so busy expanding our products' capabilities that internal initiatives, such as branding, were put on a back burner,” said Naor Chazan, SmartLinx executive director of marketing. “We realized that our brand needed a refresh in order to match our company's progressive technology.”

Attendees of the Argentum Senior Living Executive Conference & Expo can visit SmartLinx at booth 221 during exhibit hours.

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