SmartLinx rebrands with new logo, redesigned website

Share this content:

Edison, NJ-based workforce management technology company SmartLinx recently completed a rebranding project that includes a new logo and the relaunch of its website,

The rebranding comes on the heels of the company's release of SmartLinx 6 software.

SmartLinx CEO Marina Aslanyan described the redesigned website as being “easier to navigate than ever before” and said the new logo is “unpretentious and unassuming — it's not about us, it's about our customers and their success.”

Visitors to the company's website now can find content in a variety of ways — by product, by their role in the organization and by their organization's goals. Short videos show how SmartLinx customers have used the company's products.

SmartLinx said the company chose a simple typeface for the new logo to reflect how complex tasks and processes are simplified through technology and that the logo's “true-blue” color is meant to underscore how technology can bring clarity to users.

“We've been so busy expanding our products' capabilities that internal initiatives, such as branding, were put on a back burner,” said Naor Chazan, SmartLinx executive director of marketing. “We realized that our brand needed a refresh in order to match our company's progressive technology.”

Attendees of the Argentum Senior Living Executive Conference & Expo can visit SmartLinx at booth 221 during exhibit hours.

Sign up for newsletters

In Focus

May 16

Bringing in the outdoors

Hollidaysburg, PA 

Garvey Manor and Our Lady of the Alleghenies Residence continuing care retirement community recently hosted an outdoor show, "Marching into the Woods."