Reputation management can guide providers through ‘perfect storm’ created by pandemic
By
Kimberly Bonvissuto
Oct 20, 2020
The coronavirus pandemic has changed everything when it comes to reputational management, according to the keynote speaker at SMASH Week 2020.
Want to attract prospects? Communicate your COVID-19 protocols, speaker advises
By
Kimberly Bonvissuto
Sep 24, 2020
Attracting consumers to senior living means creating the right product for the right market at the right price, according to the head of a market research firm speaking at the virtual Argentum Senior Living...
Independent living staff, residents feel safe, glad to be part of a community during pandemic: survey
By
Kimberly Bonvissuto
Sep 23, 2020
A national survey of independent senior living residents, staff members and prospective residents show they feel safe and glad to be part of a community during the COVID-19 pandemic.
COVID-19 will drive innovation in senior living development: survey
By
Kimberly Bonvissuto
Sep 22, 2020
Creativity in design, financing, construction, operations and marketing is imperative to the senior living industry moving forward post-COVID-19, according to the results of a survey of for-profit senior...
Marketing campaign aims to share benefits of senior living in COVID-19 era
By
Kimberly Bonvissuto
Sep 10, 2020
A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
COVID-19 shifts mindset of family caregivers about senior living decisions
By
Kimberly Bonvissuto
Sep 04, 2020
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living...
An alternative to the referral-based system
By
Michael Eidsaune
Sep 03, 2020
With some help, mission-driven advisers can play a critical role in helping senior living operators and residents and families when it comes to the community selection process.
Senior living can emerge from pandemic stronger
By
Anne Ellett, MSN, NP
Aug 17, 2020
Operators, especially those of assisted living and memory care communities, can’t pretend they are separate from or not providing healthcare.
July senior living inquiries, move-ins up, move-outs down: Enquire
By
Amy Novotney
Aug 17, 2020
Although consumer inquiries, tours and move-ins to senior living communities are still down year over year, July’s numbers pointed to ongoing industry recovery. That’s according to a report released...