Senior living prospects undaunted by COVID-19 pandemic: survey
By
Kimberly Bonvissuto
Aug 11, 2020
The COVID-19 pandemic has not diminished prospective residents’ interest in moving to a senior living community, with on-site access to care and services and socialization among the main perceived benefits,...
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
COVID-19 has not changed consumer sentiment toward seniors housing: survey
By
Kimberly Bonvissuto
Jul 07, 2020
The COVID-19 crisis has not changed consumer sentiment much toward independent living and assisted living, according to preliminary findings from a national survey.
Targeted, timely communication a key strategy for long-term care providers during pandemic: study
By
Kimberly Bonvissuto
Jul 07, 2020
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress...
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
Building awareness of senior living successes in COVID-19 battle
By
Lois A. Bowers
May 18, 2020
A new campaign aims to make sure more people understand the value of senior living.
A Place for Mom launches virtual tour app for senior living
May 12, 2020
A Place for Mom has designed a virtual tour app to enable prospective residents and their families to schedule and participate in live community tours.
Sales leads down 50 percent and ‘continued deterioration’ expected due to COVID-19, Five Star says
By
Lois A. Bowers
May 08, 2020
Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of...