Engaged residents are more likely to recommend their senior living communities, research finds
By
Lois A. Bowers
Aug 01, 2019
Assisted living residents and their family members are almost 15% more likely to recommend their senior living communities to other friends and relatives if they feel engaged, according to research from...
Labor Department tells senior living operator that sales employees are nonexempt, deserve back wages
By
Lois A. Bowers
Jul 23, 2019
The operator of a Tennessee senior living community agreed to pay $81,008 in back wages and liquidated damages after the U.S. Department of Labor’s Wage and Hour Division said the community’s sales...
Needs or wants? Narrowing your priorities for your next building project
By
Chad Ulman
Jul 01, 2019
We may want a lot, but our budget likely will not accommodate all our collective “wants.”
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
How to stay competitive in a time of oversupply
By
Lois A. Bowers
Jun 10, 2019
Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby.
Older adults alone in their top social media platform choice
By
Lois A. Bowers
May 29, 2019
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Modest senior living cost growth presents marketing opportunity, experts say
By
Lois A. Bowers
Apr 23, 2019
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according...
How to handle negative reviews and get your community back on track
By
Ayana King
Apr 08, 2019
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...