NCPHS, Lorien Health Services make branding changes
Feb 14, 2019
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and...
New crowdsourcing site aims to help older adults decide where to retire
By
Lois A. Bowers
Jan 22, 2019
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.
Your favorite columns of 2018
By
Lois A. Bowers
Dec 21, 2018
We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
What adult children want for their aging parents: happiness, good care, proximity to loved ones
By
Lois A. Bowers
Nov 19, 2018
A new survey of 2,000 baby boomers reveals their top concerns as they plan for their parents’ living situations and care — and their own.
3 tactics to create referrals in your market
By
Matthew Forman, MHA
Nov 08, 2018
The typical sales calls in the field are not yielding the results they have in the past. Here are a few tips to support your sales efforts in your service area.
4 senior living advertising ideas to help you avoid stereotyping
By
Nicole Wagner
Nov 05, 2018
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults...
Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
Prospective residents, adult children prioritize different aspects of communities
By
Lois A. Bowers
Oct 11, 2018
Older adults and their adult children prioritize different aspects of senior living when considering retirement communities, according to new research.
They’ll pardon your dust. But don’t you dare ignore the things that matter
By
John O'Connor
Sep 20, 2018
Have operators bent on change become a bit tone deaf about what really matters?