Operator imports insights into some of senior living industry’s biggest challenges
By
Lois A. Bowers
Sep 18, 2018
A Wisconsin senior living operator is reaching beyond U.S. borders for fresh ideas of how to tackle some of the industry’s biggest challenges, from rehospitalizations to human resources management to...
Sometimes being a good neighbor is simple
By
Lois A. Bowers
Sep 17, 2018
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.
Some older adults using Facebook less
By
Lois A. Bowers
Sep 06, 2018
Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research...
FamilyAssets launches senior living occupancy platform with $1.3 million in funding
Aug 23, 2018
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.
Kisco Senior Living pioneers new employee training program inspired by hospitality industry
By
Lois A. Bowers
Aug 14, 2018
Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
4 ways sales teams can foster community in senior housing
By
Lindsay Casillas
Aug 02, 2018
Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.
Senior living shows preference for internal efforts for lead generation
By
Lois A. Bowers
Aug 01, 2018
Lead generation vendors generate fewer or less desirable leads for senior living communities than internal efforts at the communities, according to 81% of respondents to a recently published survey.
Sudden impact
By
John Andrews
Aug 01, 2018
Furnishings with a ‘wow factor’ can serve as a super marketing tool for communities while creating a comfortable environment for residents.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.