Marketing - McKnight's Senior Living

Marketing

Margaret Wylde, Ph.D.

Want to attract prospects? Communicate your COVID-19 protocols, speaker advises

Attracting consumers to senior living means creating the right product for the right market at the right price, according to the head of a market research firm speaking at the virtual Argentum Senior Living Executive Conference. Margaret Wylde, Ph.D., CEO of ProMatura, shared the firm’s latest research on what future senior living consumers will look like — and what they will want — from senior living.

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