Marketing - McKnight's Senior Living

Marketing

senior living resident gets vaccinated against COVID-19

Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy

As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and fill vacant units. One marketing professional, however, urges communities to proceed with caution, calling the approach “a little dangerous.”

Tips to help you manage COVID-19 vaccine communication online

After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to receive vaccines that started being distributed through CVS Health and Walgreens on Dec. 21. The announcement of vaccine approval, however, is coming…

Big senior living stories of 2020

A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the year, permeating almost all other news in some way from March onward. But other big stories drew attention as well.

Your favorite columns of 2020

In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors, newsletter readers and social media followers and friends. But other topics arose, too.

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