Marketing

A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.

As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...

It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...

Employee COVID-19 vaccine mandates significantly increase uptake with little effect on staffing: study … Exaggerating occupancy could hurt sales, marketing expert says … DHC urges shareholders to consider...

If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.

Kansas City, MO, senior living marketing agency Attane on Monday unexpectedly announced its immediate closure, an apparent victim of the COVID-19 pandemic. The news leaves approximately 100 employees looking...

After a strong end to 2022 and a first quarter of 2023 that brought “rate integrity” back, a senior living marketing consultant says it is “disheartening” to see rate concessions creeping back...

Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.

Senior living operators looking to fill director-level positions should focus on a candidate’s cultural fit within a community rather than focusing on experience, according to one senior living marketing...

Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.