Marketing - McKnight's Senior Living

Marketing

The LifePlanCommunity.org website

New name for CCRC will attract prospects, LeadingAge says

LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have more success in attracting a new generation of residents. That’s one message shared with operators during a Dec. 2 Q&A webinar.

The LifePlanCommunity.org website

Life plan community is new name for CCRC

Life plan community is the new name for continuing care retirement community that has arisen from the CCRC Namestorm initiated by LeadingAge and Mather LifeWays. The name was announced at the opening general session of LeadingAge’s annual meeting Sunday.

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