Changes in the senior living sector are happening fast, and your branding will need to keep pace.
Best practices: Help make the move-in decision easy
By
Lauren Zimmerman Cook
Jun 11, 2018
These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.
3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
More than a website: Digital marketing for senior living
By
Nicole Wagner
May 07, 2018
After your website is in place, what digital marketing tactics should your community use? Here are five ideas.
Yardi introduces mobile app for senior living customer relationship management
Apr 24, 2018
Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.
New Census Bureau data show steady increase in prospective residents
By
Lois A. Bowers
Apr 20, 2018
Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
HRA seeks to sharpen its image with prospects via employee etiquette training
By
Lois A. Bowers
Apr 10, 2018
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn’t...