Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...
A model for the middle market
May 18, 2022
Amy Schectman, president and CEO of 2Life Communities, discusses the organization’s new Opus brand for middle-income older adults and the future of senior living with McKnight’s Senior Living...
Truewood middle-market brand expands with 6 former Holiday properties
By
Ron Rajecki
Apr 18, 2022
Merrill Gardens’ middle-market brand, Truewood by Merrill, has expanded with six independent living communities formerly managed by Holiday Retirement and, more recently, by Atria Senior Living.
McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...
Lloyd Jones launching Sage Hill brand to appeal to middle-income older adults
By
Kathleen Steele Gaivin
Mar 04, 2022
Marietta, GA-based investment firm Lloyd Jones is set to launch a new brand, Sage Hill, aimed at middle-income older adults looking for assisted living and memory care.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Long-term care financing success requires federal program, coverage across continuum: report
By
Kimberly Bonvissuto
Feb 08, 2022
A new federal benefit that would include taxpayer subsidies and cover the continuum of long-term care services, including residential care and home- and community-based services, would address some of...
Senior living disruption means new models that promote inclusion, purpose
By
Kimberly Bonvissuto
Jan 25, 2022
Increasing consumer demand, outside investment, reengineering of traditional models, and financial and staffing pressure on existing senior living operators are changing the industry, according to experts.
Changing consumer provides opportunities for life plan communities: report
By
Kimberly Bonvissuto
Jan 05, 2022
It’s no secret that the 75-and-older population is growing. But a new senior living and care trends report notes that with that growth comes more households with a net worth of $1 million or more, suggesting...