The increasing financial disparities in the ‘Forgotten Middle’
Feb 29, 2024
Experts from NORC at the University of Chicago discuss the increasing financial disparities among members of the “Forgotten Middle” and what they mean for senior living providers.
CEAL@UNC brings ‘established infrastructure’ to take assisted living into the future
By
Kimberly Bonvissuto
Feb 05, 2024
Sheryl Zimmerman, MSW, PhD, executive director of the newly established CEAL@UNC, recently spent a few minutes with McKnight’s Senior Living to discuss how the organization is working to develop evidence,...
Building a better senior living model
By
Kimberly Bonvissuto
Dec 19, 2023
How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...
Tackling workforce challenges at all levels
Aug 17, 2023
Lisa Hardy, president and CEO of Emerald Communities, shares her thoughts on tacking workforce challenges at all levels of an organization—from recruiting and retention and pipeline development to...
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Medicaid changes could help assisted living help more older adults
By
Joseph DeMattos Jr.
Jun 20, 2023
There is enough room for quality assisted living providers of every size as long as we remain focused on quality and safety, funding and support, adequate and well-thought-out regulation, and better healthcare...
Consider these points when planning senior living campuses and communities
By
Julie Heiberger, AIA, NCARB, LEED AP
Jon Rynish, AIA LEED AP
May 30, 2023
Senior living organizations are finding that the priorities of yesteryear far different from today. Just as with many other aspects of our society, the pace of change has heightened for the industry. We’ve...
Inadequate reimbursement threatens older adult access to assisted living
By
Michael S. Pochowski
Apr 17, 2023
A recent Washington Post article gave an incomplete view of the reality facing assisted living providers related to Medicaid reimbursement.
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Virtual assistant, how do I help residents keep enjoying life as they grow older?
By
Stelios Zygouris
Mar 09, 2023
Lately, everyone is talking about artificial intelligence, or AI, and how it will transform our lives. Self-driving cars, algorithms that analyze our health data to provide personalized medicine and diet,...