We’re shocked, shocked, that turnover is such a big challenge
Another day, another confirmation of why senior living has a serious labor problem on its hands.
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Latest Editors' Columns
What should we do about long-term care?
It was the comment heard around the world. Well, around the United States. OK, maybe just among those in the long-term care arena and some political junkies.
Winds of change coming our way, or just hot air?
Will 2020 be good or bad for senior living organizations? It’s a good question. Here’s a good answer.
Together, we can address loneliness in senior living
Eighty-five percent of independent living residents interviewed for a recent small study reported moderate to severe levels of loneliness. The residents also shared some techniques to manage it that may help other older adults and those who serve and care for them, however.
Latest Guest Columns
How your community can best use social media in the new year
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects with clarity and confidence?
The new decade will demand a new type of senior living organization
As the decade turns over, should this milestone also serve as a call to action for senior living organizations to commit to a new normal?
Senior living trends: Prepare for historic changes in 2020
Like never before, senior living and care organizations are facing a time of great uncertainty. These trends will have significant bearing within the senior living space.
Prepare your senior living community’s social media for 2020
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective residents, these three steps will help.
Latest Marketplace Columns
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs low.
The state of digital marketing in senior living
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Safe resident-handling: 5 ways to prevent employee injuries
Having a safe resident / patient-handling program is the most effective way to reduce the risk of workplace injuries in senior living and care communities, and by doing so, to cut down on costs in the long run.
Tired of the program of the month? Create sustainable service culture change
How do you lead your team to embrace hospitality and customer service excellence? Here are four places to start.
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McKnight’s Senior Living welcomes guest and marketplace columns from industry thought leaders about issues affecting the industry. For more information, see our column submission guidelines.
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