The COVID-19 crisis has not changed consumer sentiment much toward independent living and assisted living, according to preliminary findings from a national survey.
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see it in person.
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress while considering their unique markets and communities, according to a new special issue brief issued by the American Seniors Housing Association.
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions are relaxed, according to a new report.
A new campaign aims to make sure more people understand the value of senior living.
A Place for Mom has designed a virtual tour app to enable prospective residents and their families to schedule and participate in live community tours.
Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of COVID-19 continue.
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without merit.
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living marketing firm.
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Improving the information available about assisted living communities on state websites could help steer prospective residents and their families to communities that best meet their needs and minimize move-outs, say the authors of a study in The Gerontologist.
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs low.
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects with clarity and confidence?
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
The Vermont attorney general accused the company of violating the state’s Consumer Protection Act by misrepresenting to families of prospective residents, via its brochure, website and conversations, that it would be able to care for their loved ones at all stages of dementia and aging.
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to leaders of several organizations serving providers, who shared their thoughts with McKnight’s Senior Living.
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective residents, these three steps will help.