Topics – Marketing


ASHA: 6 areas where senior living must improve

The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors Housing Association.

Modest senior living cost growth presents marketing opportunity, experts say

Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according to executives with Seattle-based A Place for Mom. The senior living referral service has released its latest National Senior Living Cost Index.

NCPHS, Lorien Health Services make branding changes

San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and tagline.
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Your favorite columns of 2018

We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.