Topics – Marketing


NCPHS, Lorien Health Services make branding changes

San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and tagline.
McKnight's Senior Living Top Columns

Your favorite columns of 2018

We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.

Some older adults using Facebook less

Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research Center.

Sudden impact

Furnishings with a ‘wow factor’ can serve as a super marketing tool for communities while creating a comfortable environment for residents.