Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
Older adults and their adult children prioritize different aspects of senior living when considering retirement communities, according to new research.
Have operators bent on change become a bit tone deaf about what really matters?
A Wisconsin senior living operator is reaching beyond U.S. borders for fresh ideas of how to tackle some of the industry’s biggest challenges, from rehospitalizations to human resources management to marketing, dining and appropriate service mix.
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.
Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research Center.
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.
Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.
Lead generation vendors generate fewer or less desirable leads for senior living communities than internal efforts at the communities, according to 81% of respondents to a recently published survey.
Furnishings with a ‘wow factor’ can serve as a super marketing tool for communities while creating a comfortable environment for residents.
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
The set of marketing services is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings.
Five Star Senior Living has become the first organization to commit to a new community certification program that one industry expert says could “take the industry to its next level.”
Facebook and YouTube are by far the most commonly used social media sites by U.S. adults aged more than 65 years, according to recent research by the Pew Research Center.
Thrive Senior Living has unveiled “Playing Favorites,” a year-long ad campaign meant to be an irreverent, tongue-in-cheek way to set the brand apart with the decision-making adult children and caregivers of prospective independent living, assisted living and memory care residents.
Changes in the senior living sector are happening fast, and your branding will need to keep pace.
These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.