If your goal is conversion, then website design must be a priority.
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors Housing Association.
Assisted living residents and their family members are almost 15% more likely to recommend their senior living communities to other friends and relatives if they feel engaged, according to research from consulting firm Holleran.
The operator of a Tennessee senior living community agreed to pay $81,008 in back wages and liquidated damages after the U.S. Department of Labor’s Wage and Hour Division said the community’s sales employees should have been classified as nonexempt.
We may want a lot, but our budget likely will not accommodate all our collective “wants.”
How does society interpret the idea of retirement? Three television shows come to mind.
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby.
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according to executives with Seattle-based A Place for Mom. The senior living referral service has released its latest National Senior Living Cost Index.
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials, because they make prospective residents feel old, according to new research.
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and tagline.
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.
We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
A new survey of 2,000 baby boomers reveals their top concerns as they plan for their parents’ living situations and care — and their own.
The typical sales calls in the field are not yielding the results they have in the past. Here are a few tips to support your sales efforts in your service area.
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults in your marketing efforts.