Topics – Marketing


Some older adults using Facebook less

Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research Center.

Sudden impact

Furnishings with a ‘wow factor’ can serve as a super marketing tool for communities while creating a comfortable environment for residents.

Thrive Senior Living launches ‘Playing Favorites’ brand campaign

Thrive Senior Living has unveiled “Playing Favorites,” a year-long ad campaign meant to be an irreverent, tongue-in-cheek way to set the brand apart with the decision-making adult children and caregivers of prospective independent living, assisted living and memory care residents.
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