Guest Columns

Seeing is believing for prospective residents

By

Adam Manchester

Sep 25, 2023

The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what…

From panic to poise: Mastering crisis communications and earning trust in senior living

By

Blair Burney

Sep 18, 2023

Crises can emerge from unexpected corners, leaving operators grappling for stability. A well-crafted crisis communication plan becomes essential when a situation escalates.

Nurturing a culture so nurses love where they work

By

Tabitha Fineberg, MHA, MSEd

Sep 11, 2023

No one-size-fits-all solution to workforce challenges exists, but innovative programs lcan help cultivate a positive work culture and support nursing staff.

The benefits of ‘camp’ for new team members

By

Kim Smith

Sep 05, 2023

Camp SageLife is a powerful and memorable way to teach our team about our resident-focused philosophy. Everything has a purpose and lesson.

Operational design for a dementia-focused future

By

Mimi DeVinney

Aug 28, 2023

An increasing number of providers of services for seniors will be required to serve people with dementia and their caregivers across all levels of care. Aligning all facets of operations to serve this…

What baby boomers seek from active adult housing

By

Lynne Moore

Aug 21, 2023

Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.

An 8-step approach to social media marketing in senior living

By

Wendy O’Donovan Phillips

Jul 17, 2023

Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.

Say goodbye to traditional paid search advertising – and hello to AI

By

Amy McClain

Jul 10, 2023

Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.

Deliberate actions protect senior living communities from fire, safety issues

By

Stan Szpytek

Jun 26, 2023

Fire and life safety compliance does not happen by accident in a senior living community. Ensuring a safe and secure environment of care requires the integration of fire protection and life safety systems…

Medicaid changes could help assisted living help more older adults

By

Joseph DeMattos Jr.

Jun 20, 2023

There is enough room for quality assisted living providers of every size as long as we remain focused on quality and safety, funding and support, adequate and well-thought-out regulation, and better healthcare…

How to define qualifying income, affordability levels when estimating project demand

By

Lynne Moore

Jun 05, 2023

Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older…

Consider these points when planning senior living campuses and communities

By

Julie Heiberger, AIA, NCARB, LEED AP

Jon Rynish, AIA LEED AP

May 30, 2023

Senior living organizations are finding that the priorities of yesteryear far different from today. Just as with many other aspects of our society, the pace of change has heightened for the industry. We’ve…

Communicating in the age of activism and disinformation

By

Courtney Malengo, APR

May 22, 2023

What do you do when a movement is mobilized against you, or a disinformation campaign is lobbed at your executive or community? Here are six steps to consider as you approach any communication challenge.

Knowledge transfer must improve for senior living’s full potential to be realized

By

Scott Eckstein

May 15, 2023

The senior living industry has a phenomenal gap in the transfer of knowledge from one generation of leaders to the next, and it leads to failings and poor management. We need to do better.

As university retirement communities become more universal, so should characteristics that define them

By

Andrew Carle

May 08, 2023

A new website will offer the first national directory of university retirement communities, along with information about the history, benefits, costs and criteria retirees can use when assessing senior…

15 and fit: An operator’s perspective on 15 years in senior living

By

Shelley Esden

May 01, 2023

Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.

3 keys to firming up staffing at your senior living community

By

Malinda Shultice, DHSc

Apr 24, 2023

With these three things, you’ll get agency staffing out of your building in a timely fashion. Take it from someone who has run a building and never used an agency for the duration of the pandemic.

Inadequate reimbursement threatens older adult access to assisted living

By

Michael S. Pochowski

Apr 17, 2023

A recent Washington Post article gave an incomplete view of the reality facing assisted living providers related to Medicaid reimbursement.

Industry benchmarking for optimum investment in marketing collateral assets

By

Wendy O’Donovan Phillips

Apr 10, 2023

Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such…

How to appropriately and accurately define your primary market area

By

Lynne Moore

Apr 03, 2023

Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community….