McKnight’s Senior Living is a national media brand providing news, perspective and analysis for owners, operators and other leaders of seniors housing, independent living, assisted living, memory care and continuing care retirement / life plan communities.

We’re here to help you make a difference!

The print edition of the McKnight’s Senior Living (formerly McKnight’s Assisted Living) media brand has been published six times per year since 2003. It presents articles and departments that offer senior living managers strategies to improve operations, based on the regulatory and business changes occurring in the marketplace. Areas of focus include:

• Top developments

• National, regional and state news

• Strategy and innovation 

• Labor

• Policy

• Marketing

• Technology

• Design

In 2015, McKnight’s Assisted Living changed its name to McKnight’s Senior Living and expanded to include its own website and free daily e-newsletter, Daily Briefing, as well a Facebook page and Twitter account. Since then, we’ve added a LinkedIn page and Instagram account. Be sure to subscribe to our flagship and other newsletters and follow/friend us on social media to stay up to date on all the latest news.

McKnight’s Senior Living is the sister media brand to McKnight’s Long-Term Care News, which focuses its coverage on skilled nursing facilities, and McKnight’s Home Care.

2022 media kit

2022 media kit image

Please note that you will need to register with McKnight’s Senior Living before viewing the media kit.

Click here to download the McKnight’s Senior Living 2022 Print and Digital Media Kit.

Click here to download the 2022 print magazine editorial calendar.

Meet the McKnight’s Senior Living team

Click here to meet the editorial, art and sales staff members of McKnight’s Senior Living.

For more information

Visit our Contact Us page for additional information about the brand.