Brookdale finds itself in the midst of another federal inquiry, this time about skilled nursing
By
Lois A. Bowers
May 07, 2024
The country’s largest senior living company on Sunday found itself the subject of an inquiry related to a new federal mandate for minimum staffing at nursing homes. Brookdale Senior Living President...
Senior living ‘on the precipice of this defining moment,’ Argentum CEO says
By
Kimberly Bonvissuto
Apr 30, 2024
The senior living industry sits “on the precipice of this defining moment with significant challenges but also tremendous opportunities” to tell its story and help millions of older adults “live...
Brookdale’s staffing algorithm under fire for alleged chronic understaffing of communities
By
Kimberly Bonvissuto
Apr 02, 2024
One national senior living company’s staffing algorithm drew repeated complaints from building managers for failing to capture the nuances of caring for older adults, leading to residents going without...
Hiring frenzy: Brookdale and other senior living operators seek to address labor shortage with displaced...
By
Amy Novotney
Apr 09, 2020
Senior living companies across the country have begun using the COVID-19 pandemic as an opportunity to fill workforce vacancies with employees who have been laid off from other sectors. Top candidates...
Brookdale, Welltower top ASHA 50 lists, which see changes for 2021
By
Lois A. Bowers
Sep 24, 2021
The top three senior living operators and top three owners remained unchanged from 2020 as the American Seniors Housing Association released its ASHA 50 lists for 2021 on Wednesday. But the top 10 saw...
Brookdale, Welltower maintain top positions on ASHA 50 lists of operators, owners
By
Kimberly Bonvissuto
Sep 06, 2023
Brookdale Senior Living and real estate investment trust Welltower have maintained their top spots on the 2023 American Seniors Housing Association’s lists of the 50 largest senior living operators and...
Argentum releases 2023 lists of largest senior living providers; industry expresses ‘cautious optimism’...
By
Kimberly Bonvissuto
Sep 18, 2023
In a post-COVID world, the senior living industry is “cautiously optimistic” about its future as it experiences significant market changes driven by a combination of demographic shifts, evolving consumer...
NIC board adds Brookdale CEO Lucinda ‘Cindy’ Baier
Jun 15, 2018
The National Investment Center for Seniors Housing & Care has added Brookdale Senior Living President and CEO Lucinda “Cindy” Baier to its board of directors.
Brookdale executives donating pay, paid time off to staff during pandemic
By
Amy Novotney
Apr 15, 2020
Brookdale Senior Living President and CEO Cindy Baier donated more than two months’ salary to the firm’s Associate Compassion Fund, the company has announced. Other members of the executive team and...
Fires force California senior living communities to evacuate
By
Lois A. Bowers
Oct 28, 2019
Senior living organizations with communities in certain parts of California put their disaster preparedness plans into action over the weekend as wildfires spread.