When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Aegis Living gambles on uncommon perk to foster employee loyalty
By
Lois A. Bowers
Apr 03, 2017
Eight employees of Aegis Living are going to be especially happy Wednesday afternoon. That’s the day their Redmond, WA-based employer is announcing the winners of its Dream Big Lottery. Last year’s...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...
New name, existing programs for Five Star, executives say
By
Lois A. Bowers
Mar 05, 2017
A new name and established programs will carry Five Star Senior Living through 2017, executives told shareholders, analysts and others participating in an earnings call on Friday.
Senior living finds time is ripe for focus on food
By
Alyssa Salela
Aug 28, 2017
Operators and companies serving them increasingly are looking to the dining experience as a way to help senior living residents socially, emotionally and nutritionally.