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More than one million people have died from COVID-19 in the U.S. And what was our nation’s general reaction? In a word: meh.

For two solid years, the pandemic has been doing some very nasty things to the senior living sector. But if recent earnings calls are any indication, happier days may be here again.

This might be a good time to size up COVID’s key lessons for senior living operators. Three clearly stick out.

The hurdles to getting coronavirus relief stand in sharp contrast to the way lawmakers are tossing billions at defense contractors and other makers of industrial-grade weaponry.

This is one time when a governor’s decision to ignore the Supreme Court will come at a high cost. For others, that is.

As we’re nearing an anniversary of sorts, this may be a good time to offer an assessment and some observations about senior living survival.

Introducing the Dumber Than A Box of Rocks Award. This ignoble prize recognizes leaders who flagrantly ignore the fact they are supposed to be in the caregiving field.

There are many, many things in senior living that can torpedo your enthusiasm. But only if you give them permission. Don’t.

For many, it’s hard to appreciate how truly devastating the ongoing carnage of the coronavirus pandemic really is.