As the COVID-19 pandemic continues, my sense is that we are going to see operators generally following one of three paths.
There’s no doubting that senior living is a male-dominated field, at least at the top. But that is beginning to change.
This insidious virus has been harsh on the elderly among us – especially your residents – who are getting sick and dying in disproportionate numbers. As bad as that reality is – and it is terrible – it hardly accounts for all the pain in our midst.
We are hearing much about how the future of senior living will be different. Buildings will be less virus friendly, ventilation systems will improve, infection control practices will get better and marketing messages will change, according to the experts. But there are two looming challenges that we’re not hearing much about: labor and lawsuits.