Brookdale's Entrepreneur in Residence Program

  • Brenda Wilton of Narrative Apparel spent her Entrepreneur in Residence time at Brookdale Greenville in South Carolina. Her goal was to learn more from the residents about their apparel interests and observe how they and caregiving associates handle and manage clothing.

  • A Brookdale Greenville resident tries Narrative Apparel clothing on for size. The company designs clothing for those who face physical challenges when getting dressed.

  • An associate at Brookdale Cumberland Green Hills, right, learns about the Care Dryer from Wayne Jacks. The product, by U.K.-based Haystack Dryers, is a wall-mounted device designed to make bathing more comfortable and dignified for people with a variety of physical conditions.

  • Leah Iwaniuk of 3Scape Systems, right, meets with residents. The Canadian company is researching whether dimensional immersive video therapy can ease depression and anxiety among the aging.

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Brookdale's recently launched Entrepreneur in Residence program is giving entrepreneurs the chance to live among senior living residents for five days, to encourage innovation that could improve the lives of the aging.

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