John O'Connor
John O’Connor

No matter how you slice it, this has not been a fun year for senior living professionals.

Thanks to COVID-19, this sector is being challenged as never before. Revenues are down. Costs are up. Future occupancy levels remain uncertain. It’s hardly a stretch to suggest that things could be better.

And let’s not forget that even in the best of times, staffing, revenue and operational headaches are the norm.

Still, the hard work that goes with providing care and services for senior living residents must continue.

But that doesn’t mean everything must be doom and gloom. To the contrary, there are many things you can do to make the best of these difficult times. Like, say, get rewarded for the way your organization uses tech tools to improve care and business outcomes.

As you may have heard, the 2020 McKnight’s Excellence in Technology Awards contest is now underway.

Before you stop reading, please know that entering this contest is easy and rewarding.

First, it may bring your organization some positive exposure. And the recognition will be for something you already are doing.

Second, you have a half dozen categories to choose from. (Quality, High Tech/High Touch, Innovator of the Year, KISS, Safety and Activities.)

Finally, entering has never been easier. Simply go to

Yes, these are challenging times. But this sector also offers more than its share of rewards, especially if you know where to look.

Your opportunity to create some great news for your organization is literally one click away. But don’t wait: The deadline is July 24.

Robert Schuller famously said that tough times don’t last, but tough people do. Good luck hanging in there during this unprecedented time.

And know this: Better days are coming.