Knoxville, TN-based Dominion Senior Living has launched a new independent living brand, Everlan by Dominion, the company announced Tuesday.

“Our desire is that when people walk in the doors, they will feel a fun, energetic and full-of-life atmosphere, as well as being a place that is calm and comfortable enough to call home,” said Peter Hall, the chief operating officer at Dominion Group.

Dominion currently owns and operates 13 assisted living and memory care communities across South Carolina, Tennessee and Kentucky. The first Everlan community will open in November in Johnson City, TN. Other locations of will include Clemson, SC; Chattanooga (Hixson), TN; and Louisville, KY; all set to open in 2020.