After operating for three decades under the umbrella of Catholic Health Services, Miami-based Catholic Housing Management is stepping out on its own with a new brand and new website.
The website was launched earlier this month and is meant to provide the pertinent details a prospective renter may need, as well as useful information and details for current clients, funding sources and community partners.
The new logo is meant to illustrate the organization’s commitment to the care and welfare of their clients; the graphics are meant to depict a warm home held in a safe and friendly hand.
Catholic Housing Management remains affiliated with Catholic Health Services and will continue to function “in parallel fashion” under its new brand, CHM said Monday.
“We feel the time is right and the moment has come for Catholic Housing Management to adopt its own image separate from Catholic Health Services and express our prominent position in the senior housing industry in the South Florida community,” Juana Mejia, vice president of real estate development and operations, said in a statement. “Now our partners and potential renters will have no difficulty finding us, and there will be no confusion of our purpose or identity.”
Under the leadership of the Archdiocese of Miami, Catholic Housing Management operates 18 communities with ancillary services to more than 2,400 older adults in Broward and Miami-Dade counties. The organization also is responsible for acquisitions and construction of new housing developments. A new community, Casa Sant’Angelo in Miramar, is scheduled to open soon.
