The brand now known as McKnight’s Senior Living began as McKnight’s Assisted Living, with the publication of its first print magazine issue coming in October 2003 as the assisted living field was growing.
“We saw there was a need in the marketplace,” said John O’Connor, editorial director, vice president and associate publisher of all of the McKnight’s brands. “The thing that I really am happy about is that we’re helping our readers — our customers — do their jobs better, understand what’s going on better, make better choices, serve their residents better and, hopefully, at the end of the day, do well as they’re doing good.”
The magazine has been published every other month since February 2004. The brand was expanded in 2015 to include a website, the Daily Briefing e-newsletter and social media. Lois Bowers was brought on board at that time to help lead the digital expansion. That year also saw the brand’s name change to McKnight’s Senior Living.
Today, the brand also offers the annual McKnight’s Senior Living Online Expo as well as numerous e-newsletters, webinars, podcasts, awards, and online and live events, some in collaboration with its sister brands, McKnight’s Long-Term Care News (covering skilled nursing and having celebrated its 40th anniversary in 2020) and McKnight’s Home Care, launched in 2020.
