The Overland Property Group puts a capital “B” on boutique for its new community in Leawood, KS, The Boutique Retirement Club at Ironhorse. Also referred to as The Fairways of Ironhorse, the independent living community aims to be a pre-eminent luxury living center in metropolitan Kansas City.
Not only does the new community focus on elegance and ornate details, it also incorporates 21st- century technology to provide a new level of service for its upscale residents. Overland Property Group jointly owns BRC at Ironhorse with partner Midwest Health and promotes the new community’s “stunning architecture and environment, dining run by professional restaurateurs and staff dedicated to a new high end for boutique retirement.”
From a design perspective, each space is intended to convey luxury, comfort and a refined aesthetic, says Steven Fox, director of marketing for Overland Property Group.
“The textures, materials and furnishings are all the finest available and attention to detail is evident in every space,” Fox says. “Each space is complemented by fine art, curated by the Eva Reynolds Fine Art Gallery, and the community is also home to their satellite gallery space. Both local and nationally recognized artists are represented.”
The foyer is designed to be spacious and airy, the Belle Elegant Dining Room is designed for fine dining and overlooks the patio and putting green, while the Reckless Wine Bar is a club-like space that encourages conversation over drinks. Other features include an indoor salt-water pool, full-service salon and spa, theater, art room, heated underground garage and dog park.
A wellness studio features advanced equipment from senior living fitness provider HUR USA. Along with stationary bikes and elliptical equipment, the wellness studio offers yoga, tai chi and other therapy options provided by a staff physical trainer and in-house therapists.
In keeping with the equine-themed brand, the inspiration for the dining room, wine bar and other formally named spaces comes from famous horses.
Beyond the aesthetics, BRC at Ironhorse partnered with senior living digital communications firm Touchtown to build an information technology infrastructure that includes a customized app to connect residents with their community.
“Older adults enjoy the convenience and connection technology offers as much as anyone,” says Lindsay Evans, Touchtown’s director of product management. “The BRC team recognized that and has over-delivered on the wants and needs of their residents in every way, including through the app.”
The app can be downloaded for use and is accessible through the voice-activated Alexa system so residents can orally ask for community information. Digital signs throughout the community and an in-suite TV channel also keep residents informed.
To manage and maintain the IT infrastructure, the community has its own tech support department at residents’ disposal. Having that help “makes it easier to learn and be more comfortable with all the technology in the community,” Evans says.