Marketing

A lack of sales staffing — or even backup staff — overnight and on weekends is leading to poor impressions of senior living communities, with 32% of prospective residents saying they would not consider...

Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...

The senior living industry enjoyed some “serious rate integrity” in the first quarter, according to data from 250 individual market surveys on communities across the nation.

With senior living’s affordability a top concern for older adults and their families, 25% of respondents to a new US News & World Report survey said they would be willing to pay more upfront to guarantee...

Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...

The most essential characteristic for philanthropic success is teamwork. When all understand their vested interest in philanthropy’s success, and they understand the role they play, everyone wins.

How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...

The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.

Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.

A new Argentum campaign aims to amplify voices in assisted living by sharing stories and information about the sector’s contributions to caring for older adults.