Brookdale names COO, CFO

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Brookdale Senior Living has named a new chief operating officer and chief financial officer.

Labeed Diab will join the company as COO on Nov. 16. He will be responsible for all aspects of operations, including community and field operations, marketing and sales.

Diab most recently served as president of health and wellness of Walmart's U.S. division. He was responsible for the organization's full-service health and wellness offerings, including vision centers and primary care clinics, with a total of about 5,000 locations across the country with more than 85,000 associates. His career also includes time as president of the Midwest division for Walmart U.S., a position in which he managed retail stores and oversaw about 100,000 associates.

A registered pharmacist, Diab began his career as a pharmacy manager with American Stores Company and later served in regional roles for CVS Caremark. His resume also includes regional vice president positions for Aramark's healthcare division and Rite Aid Corp. 

"Labeed's mix of retail and health and wellness operational leadership experience is uniquely suited for Brookdale, and we will rely on his expertise to create stockholder value through improvements to our operational effectiveness," Brookdale CEO Andy Smith said.

In the COO role, Diab succeeds Mark Ohlendorf, who will continue to serve Brookdale as president, a position via which he is responsible for revenue cycle management, strategy and innovation, owner relations, corporate development and acquisitions, and public policy and government affairs.

Lucinda "Cindy" Baier will join the company as CFO on Dec. 1. She will be responsible for accounting, finance, tax, financial reporting and treasury functions.

Baier has more than 15 years of executive leadership experience in accounting, taxation, finance and treasury functions, having most recently served as executive vice president and CFO of Navigant Consulting. In addition, her career includes time as CFO of Central Parking System, Movie Gallery and World Kitchen.

"We will count on her leadership as we work to leverage our opportunities to create value and achieve long-term growth," Smith said of Baier. Both Diab and Baier will report to Smith.

Brookdale also has announced the promotion of Mary Sue Patchett to executive vice president – community and field operations, reporting to Diab. She has more than 30 years of senior care and housing experience, most recently serving as president of the company's Southeast Division since 2013 and, before that, serving as a divisional vice president since joining Brookdale in 2011 with the company's acquisition of Horizon Bay. At Horizon Bay, Patchett had served as COO and as senior vice president of operations. She is on the board of Florida Assisted Living Federation of America as its past chair.

"Mary Sue has accumulated tremendous operations experience in her more than three decades of leadership in our industry, and she will be key to blending Labeed's outside perspective with our business and culture," Smith said.

Patchett, Diab and Baier also will be members of the company's senior management executive committee.

Brookdale Senior Living operates about 1,135 independent living, assisted living, dementia care or continuing care retirement communities in 47 states, with the ability to serve about 110,000 residents. 

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