Registered nurse wearing a face mask documents medicine provided to a patient into a laptop computer at the nursing station at work, Indiana, USA

Yardi recently released RentCafe Senior CRM IQ, a prospect-centric customer relationship management tool for senior living operators. Integrated with key elements of Yardi’s Senior Living Suite, it will help the sector better manage prospects and residents, according to the firm.

Senior CRM IQ is equipped with updated functionality. The single connected solution helps owners and operators power sales and marketing initiatives with features that streamline lead management, centralize communications and improve resident retention.

Notably, it includes a new Communication Hub, providing a single place to send and manage all prospect contacts including calls, texts and emails. Further efficiencies are possible with a new prospect overview page, which presents data in one place. Sales counselors benefit from comprehensive, intuitive dashboards for reviewing all digital documents and their various stages, managing campaigns and tracking successes, organizing waitlists, monitoring occupancy and more, Yardi noted.

“With a fresh user interface, new features and enhanced communication abilities, this solution delivers seamless experiences for both sales counselors and prospective residents,” said Ray Elliott, vice president of senior living at Yardi.

CRM technology is gaining traction in the field. It can  help  improve operational efficiency and enhance the resident experience. Integrated features, such as centralized communication hubs and intuitive dashboards, enable sales teams to stay organized, monitor occupancy, and manage digital documents seamlessly. These tools typically  also offer data analytics, helping operators identify trends, optimize marketing efforts, and increase resident retention rates.

As the senior living industry becomes more competitive, tech-driven CRM solutions are proving essential for operators seeking to differentiate themselves and deliver superior service to their residents, experts claim.