Meeting some seniors’ desire for urban living presents challenges, benefits
By
Lois A. Bowers
Dec 01, 2017
Senior living companies seeking to offer housing in urban areas can face many obstacles during the site location and building processes, but a payoff comes in addressing the needs of an unserved or underserved...
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...
National trade association formed for senior living referral agents
By
Lois A. Bowers
Sep 14, 2017
A new national trade association for organizations that provide referrals and placements to senior living communities hopes to advance the profession, educate others about it and increase professional...
Senior living finds time is ripe for focus on food
By
Alyssa Salela
Aug 28, 2017
Operators and companies serving them increasingly are looking to the dining experience as a way to help senior living residents socially, emotionally and nutritionally.
Where prospects carry the most student loan debt
By
Lois A. Bowers
Aug 21, 2017
Student loan debt is increasing among older adults, according to data released Friday by the Consumer Financial Protection Bureau, suggesting that more prospective senior living community residents may...
Builder confidence in the 55+ housing market gradually increasing
By
Lois A. Bowers
Aug 10, 2017
Builder confidence in the 55+ housing market gradually is increasing, according to the results of a survey conducted by the National Association of Home Builders.
4 strategies Brookdale is using to combat new competition
By
Lois A. Bowers
Aug 08, 2017
The opening of new communities near Brookdale Senior Living properties challenged the country’s largest senior living operator in the second quarter, President and CEO Andy Smith told participants...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...
For the best marketers, it’s all about the customer experience
By
John O'Connor
Jun 09, 2017
It’s no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.