COVID-19 battle not over, but Brookdale at ‘positive inflection point,’ CEO says
By
Kimberly Bonvissuto
May 10, 2021
Senior living is at a “positive inflection point” as sales and move-ins trend up, vaccination numbers increase and COVID-19 cases decrease, Brookdale Senior Living President and CEO Lucinda “Cindy”...
Brookdale executives donating pay, paid time off to staff during pandemic
By
Amy Novotney
Apr 15, 2020
Brookdale Senior Living President and CEO Cindy Baier donated more than two months’ salary to the firm’s Associate Compassion Fund, the company has announced. Other members of the executive team and...
Coronavirus protocols, leverage position Brookdale for long-term growth
By
Kimberly Bonvissuto
Feb 26, 2021
Implementing protocols to protect residents and associates during the pandemic, and an agreement to sell a majority stake in its home health and hospice business, sets Brookdale Senior Living up for long-term...
Earnings call wrap-up: Senior living operators and REITs offer cautious optimism toward pandemic recovery
By
Amy Novotney
May 10, 2021
Amid a flurry of first-quarter earnings reports released last week, several senior living operators and real estate investment trusts announced a start to occupancy uptick and possible post-pandemic growth.
For many in senior living, a gut-wrenching choice
By
John O'Connor
Aug 26, 2021
COVID-19’s renaissance is forcing many senior living operators to consider a move that could easily backfire.
Brookdale sees 2.8 percent occupancy decline, but move-ins and online inquiries are up
By
Lois A. Bowers
Nov 06, 2020
Brookdale Senior Living experienced a 2.8% decline in occupancy from the end of the second quarter to the end of the third quarter but expects improvements as move-ins increase along with consumer confidence...
Brookdale takes ‘next step’ in pandemic in mandating staff vaccination: CEO
By
Kimberly Bonvissuto
Aug 06, 2021
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier announced a COVID-19 vaccination mandate for its approximately 35,000 workers during today’s second-quarter earnings call,...
More news for Tuesday, April 13
By
Kimberly Bonvissuto
Apr 13, 2021
Georgia Gov. Brian Kemp says challenge to COVID-19 executive orders too vague, could affect assisted living visitation if upheld … Vaccine hesitancy leads to spike in staff COVID-19 cases in Florida...
Pegasus Senior Living joins growing list of senior housing operators to mandate COVID-19 vaccines for...
By
Amy Novotney
Sep 03, 2021
Dallas-based Pegasus Senior Living this week joined a growing list of senior living providers requiring that staff members be vaccinated against COVID-19. The firm announced Monday that all employees must...
As COVID-19 cases surge, ASHA announces support for vaccine mandates
By
Kimberly Bonvissuto
Aug 11, 2021
The American Seniors Housing Association has joined the growing chorus of industry groups offering support for COVID-19 vaccination mandates for long-term care residents and workers.