October 01, 2017 - McKnight's Senior Living

Print Issue: October 01, 2017

Andy Smith

4 strategies Brookdale is using to combat new competition

The opening of new communities near Brookdale Senior Living properties challenged the country’s largest senior living operator in the second quarter, President and CEO Andy Smith told participants in a Tuesday earnings call. But the company is using at least four strategies to fight that competition, he said.

Thomas M. Herzog

Brookdale woes drag down HCP portfolio performance

Brookdale Senior Living properties negatively affected the performance of HCP’s senior housing operating portfolio in the second quarter as the country’s largest senior living operator experienced a higher-than-expected decline in occupancy due to under-spending on marketing and sales, above-average turnover of sales directors and distractions caused by discussions about its future, HCP leaders said Tuesday in an earnings call.

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