Argentum - McKnight's Senior Living

Argentum

Four people in a video conference

‘Out of control’: Panelists share frustrations, solutions to managing cash flow during pandemic

The global coronavirus pandemic has created a “tsunami” of decreasing occupancy, coupled with increasing costs related to personal protective equipment and labor, to create an operating environment unlike anything seen before in the senior living industry, according to a panel of speakers Wednesday at the virtual Argentum Senior Living Executive Conference.

Margaret Wylde, Ph.D.

Want to attract prospects? Communicate your COVID-19 protocols, speaker advises

Attracting consumers to senior living means creating the right product for the right market at the right price, according to the head of a market research firm speaking at the virtual Argentum Senior Living Executive Conference. Margaret Wylde, Ph.D., CEO of ProMatura, shared the firm’s latest research on what future senior living consumers will look like — and what they will want — from senior living.

Argentum workforce program up to 785 participants

The Argentum apprenticeship program developed and expanded through a $6 million grant from the Department of Labor now has enrolled 785 participants and is on track to reach 1,200 by spring, the organization announced Tuesday, the first day of its online Senior Living Executive Conference.

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