Middle market - McKnight's Senior Living

Middle market

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New middle-income senior living model framed by wellness culture

Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of services. Those are some of the suggestions for a new model of senior living, aiming to revolve around lifestyle experiences while being cost-effective and sustainable, laid out in a new conceptual framework published by the International Council on Active Aging.

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As report cites older adult struggle to meet expenses, expert says HCBS proposal won’t help middle market

Older adults are struggling to meet cost-of-living expenses in the nation’s 100 largest metropolitan areas, according to a new report from UMass Boston’s Gerontology Institute. But federal, state and local entities can play an important role in removing barriers to a secure retirement, the authors say. The Biden administration’s American Jobs Plan, which would allocate $400 billion in spending on home- and community-based care, will not help middle-income older adults as written, however, Nexus Insights founder Bob Kramer says.

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