Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Medicaid changes could help assisted living help more older adults
By
Joseph DeMattos Jr.
Jun 20, 2023
There is enough room for quality assisted living providers of every size as long as we remain focused on quality and safety, funding and support, adequate and well-thought-out regulation, and better healthcare...
Consider these points when planning senior living campuses and communities
By
Julie Heiberger, AIA, NCARB, LEED AP
Jon Rynish, AIA LEED AP
May 30, 2023
Senior living organizations are finding that the priorities of yesteryear far different from today. Just as with many other aspects of our society, the pace of change has heightened for the industry. We’ve...
Inadequate reimbursement threatens older adult access to assisted living
By
Michael S. Pochowski
Apr 17, 2023
A recent Washington Post article gave an incomplete view of the reality facing assisted living providers related to Medicaid reimbursement.
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
As wheelchair-bound therapist, I understand value of PACE for seniors, family caregivers
By
Alyssa Armstrong
Sep 21, 2021
I have dedicated my career to giving people their independence back.
Home care providers, do physicians see your value? Think again
By
Dave Hochanadel
Sep 01, 2021
Home-based senior care providers face a significant problem when it comes to differentiation in the eyes of referring physicians.
The COVID-19 turn of the screw
By
Liza Berger
Aug 27, 2021
This move toward mandates no doubt is a bitter pill for providers to swallow.
COVID-19’s lesson about the importance of self-directed care
By
Greg Strobel
Aug 12, 2021
While it’s hard to find a silver lining in the COVID-19 pandemic, one can be found in the home healthcare industry, where the COVID-19 crisis reinforced the critical need for flexible and affordable...