Lynne Moore

The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.

Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...

Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.

The key to staying relevant in this constantly changing industry will be understanding the consumer’s existing and future needs and identifying flexible, efficient and cost-effective ways to satisfy...

Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.

Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older...

Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....

A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.

Things are improving, but in 2023, issues still will need to be addressed.

Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.