Lynne Moore

Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....

A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.

Things are improving, but in 2023, issues still will need to be addressed.

Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.

Q. Will active adult living experience the aging-in-place challenges experienced by other living arrangements in the senior living and care continuum?

Q.  Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A.  Active adult apartments are attracting an age profile that...

Q: Will the senior living industry be able to successfully adapt to serve the next generation of seniors entering the prospect pipeline? A: Yes, but it will require new approaches and housing products...

After two years, the pandemic still is with us, and operators continue to deal with challenges, including availability of staffing/turnover, higher labor costs, increased operating expenses and inflation.

Q. Will active adult housing continue to be a hot market sector for the senior housing industry in 2022? A. All leading indicators look favorable. Active adult housing is a growing and evolving sector...