Lack of sales presence for overnight and weekend calls by prospects leads to poor first impressions
By
Kimberly Bonvissuto
Jun 17, 2024
A lack of sales staffing — or even backup staff — overnight and on weekends is leading to poor impressions of senior living communities, with 32% of prospective residents saying they would not consider...
Nation’s older adult population changing, federal report shows
By
Kimberly Bonvissuto
Jun 17, 2024
A profile of the nation’s older adult population reveals trends that will affect senior living providers, showing that the older adult population is growing rapidly, that people are living longer...
Tech tools can aid marketing efforts: experts
By
Kimberly Bonvissuto
Jun 14, 2024
Consistently delivering relevant content builds brand awareness and also creates relationships and drives actions leading to sales and revenue in the senior living field
4 percent of those aged 65+ have dementia diagnoses: report
By
Kimberly Bonvissuto
Jun 14, 2024
Four percent of US adults aged 65 or more years have a dementia diagnosis, with rates of dementia increasing with age, according to newly released data.
Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...
Assisted living removed from New York psychotropic drug legislation
By
Kimberly Bonvissuto
Jun 13, 2024
Assisted living communities no longer are included in legislation tightening controls on the use of psychotropic medications in long-term care facilities.
Brookdale achieves 31 consecutive months of occupancy growth
By
Kimberly Bonvissuto
Jun 12, 2024
Brookdale Senior Living announced late Monday that it has achieved 31 consecutive months of year-over-year weighted average occupancy growth.
Senior living sees slowing rate growth, high discounts in first quarter: NIC
By
Kimberly Bonvissuto
Jun 10, 2024
Inflation, it seems, is catching up with the pace of rate growth in the senior living sector.
Care provider to pay $14.9M over false claims involving assisted living communities
By
Kimberly Bonvissuto
Jun 10, 2024
A chronic disease management provider will have to shell out $14.9 million over allegations related to false claims involving assisted living communities, memory care communities and group homes.
Don’t deter ‘necessary capital partners,’ senior living leaders tell federal agencies
By
Kimberly Bonvissuto
Jun 07, 2024
Recent intense focus on the role of private investment in healthcare could create “unintended consequences” that would deter investment in the senior living industry at a time when it can least afford...