Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
How to evaluate primary market area definitions
By
Jim Moore
Jun 24, 2020
Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Good Samaritan explores merger in era of ‘unprecedented change’
By
Lois A. Bowers
Jan 23, 2018
One of the country’s largest senior living operators may be on the verge of getting even bigger in an effort to meet the challenges of an era of “unprecedented change” in healthcare.
7 hot markets for new seniors housing inventory
By
Lois A. Bowers
Jul 27, 2017
Almost one-third of the 35,000 units of seniors housing units added in primary and secondary markets over the past year have been built in seven metropolitan markets, according to National Investment Center...
2021: Opportunities or continuing challenges for senior living?
By
Jim Moore
Feb 08, 2021
2021 is the year to better understand changing consumer expectations and stay focused on fundamentals for success.
Will senior housing survive the pandemic?
By
Jim Moore
Aug 14, 2020
Senior housing has experienced a number of cycles and headwinds, but will it successfully survive the current COVID-19 pandemic? You’ve got questions, and we have answers.
7 benefits of mystery shopping the competition in senior living
By
Jim Moore
Apr 10, 2020
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.
Can the specific ‘opportunity cost’ of vacant memory care living units be defined?
By
Jim Moore
Oct 18, 2019
You’ve got questions. We’ve got answers. Let’s look at a typical memory care or assisted living unit and address three key operational issues.
How the senior living management structure is changing
By
Jim Moore
Apr 26, 2019
You’ve got questions, and we’ve got answers. Here’s what is new with the senior living management structure.