HRA seeks to sharpen its image with prospects via employee etiquette training
By
Lois A. Bowers
Apr 10, 2018
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn’t...
New lead-generation effort launches for senior living
By
Lois A. Bowers
Apr 04, 2018
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.
New assisted living database designed to enable operators, lenders to compare communities nationwide
By
Lois A. Bowers
Mar 05, 2018
A new assisted living and memory care quality database by Formation Healthcare Group and Vision LTC has completed beta testing and has been launched publicly to a limited number of organizations, the companies...
It’s time for national standards in assisted living, authors argue
By
Lois A. Bowers
Feb 27, 2018
The assisted living industry should look to the skilled nursing industry for standards that could be implemented to help improve resident care and operators’ bottom lines, said the authors of an...
Investors prefer communities that offer both independent and assisted living, survey finds
By
Lois A. Bowers
Feb 23, 2018
Senior housing investors are shifting to prefer communities that offer both independent living and assisted living (with or without memory care) on one campus, according to newly released results of a...
Investors excited about independent and assisted living: report
By
Lois A. Bowers
Jan 05, 2018
Investors this year will be most attracted to “lifestyle-focused” segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services...
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...
For the best marketers, it’s all about the customer experience
By
John O'Connor
Jun 09, 2017
It’s no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.