Builder confidence in the 55+ housing market gradually increasing
By
Lois A. Bowers
Aug 10, 2017
Builder confidence in the 55+ housing market gradually is increasing, according to the results of a survey conducted by the National Association of Home Builders.
For the best marketers, it’s all about the customer experience
By
John O'Connor
Jun 09, 2017
It’s no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
The hottest markets for senior living
By
Lois A. Bowers
Mar 26, 2017
National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care...
55+ housing market ends 2016 on record high: NAHB
By
Lois A. Bowers
Feb 09, 2017
The 55+ housing market ended the fourth quarter of 2016 on a record high, according to the National Association of Home Builders.
Websites, social media vital for senior living marketers: report
By
Lois A. Bowers
Feb 02, 2017
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior...
Predictive marketing effective: survey
Feb 01, 2016
Companies that use predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement.
Sunrise marketers to be honored in February
Dec 30, 2015
Sunrise Senior Living will receive the 2016 MarketingSherpa Readers’ Choice award for its business-to-consumer marketing campaign in February in Las Vegas.
HRA seeks to sharpen its image with prospects via employee etiquette training
By
Lois A. Bowers
Apr 10, 2018
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn’t...
New lead-generation effort launches for senior living
By
Lois A. Bowers
Apr 04, 2018
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.