A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Ready for a change of scenery?
By
John O'Connor
Sep 21, 2023
We are on the brink of a busy season for trade shows that directly or indirectly affect senior living operators.
Are you ready for the 10-person challenge?
By
John O'Connor
Mar 09, 2023
“Every single one of us needs to be sure we have at least 10 people who stand on our shoulders,” Bob Kramer said Tuesday in accepting the inaugural Career Achievement Award of the McKnight’s...
Maybe the worst really is over
By
John O'Connor
Nov 10, 2022
For two solid years, the pandemic has been doing some very nasty things to the senior living sector. But if recent earnings calls are any indication, happier days may be here again.
Doing good by doing wellness
By
John O'Connor
Sep 15, 2022
Senior living operators would be remiss if they didn’t pay attention to wellness. This concept also has plenty to offer.
Where to find real answers about the state of senior living
By
John O'Connor
Sep 08, 2022
We’re getting mixed signals about the health of the senior living sector these days. Which camp is right? We may get answers next week.
Is it too soon to put the coronavirus in perspective?
By
John O'Connor
Mar 12, 2020
We need to give this emerging virus the respect and response it deserves. But let’s also try to keep things in perspective.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
‘Part of doing things better is going to involve doing some things fundamentally differently’
By
John O'Connor
Sep 19, 2019
As challenging, interesting and thought-provoking as NIC Talk presentations tend to be, they often take a back seat to what is said before and afterward.
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.