Courtney Malengo is the founder of Spark + Buzz Communications, a strategic communications consultancy that helps brands tell their story in good times and in bad. She has 17 years of experience leading branding, public relations and communications initiatives, 10 of which were spent in senior living. Courtney has counseled executive teams in times of crisis, tackling situations from employee misconduct and natural disasters to a shooting and now COVID-19.
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
In senior living, we have plans to mitigate disasters, address corporate compliance, handle elopement and assure quality. What plans do we have in place for crisis communication and reputation management?