The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
Tim O’Brien, a senior level corporate communications counselor, formed O’Brien Communications, an independent corporate communications practice, in June 2001 after serving as communications director and the chief investor relations officer at Tollgrade Communications, a Nasdaq company at that time. Before Tollgrade, he spent 10 years at Ketchum, where he was a vice president, a member of the Pittsburgh office’s management committee, and a leader in Ketchum’s national workplace and crisis communications practice areas. O'Brien earned his undergraduate degree, with majors in journalism and speech communications, at Duquesne University.