Bonita Springs, FL-based Discovery Senior Living has launched a new management company as it expands its presence in the Great Lakes region of the country.

The new management company, LakeHouse Senior Living, will focus on operating communities in northern Indiana, Illinois, Michigan, Ohio, western Pennsylvania and Wisconsin. LakeHouse wil manage new communities and assimilate an existing portfolio of communities currently being operated by Discovery in the region.

As one of Discovery’s operating company subsidiaries, LakeHouse will operate as a local management company with a full management team that will be supported from Discovery’s headquarters.

“This addition represents the continuation in our multi-year strategic efforts to marry the best of customized local community management with the support of a robust and sophisticated business process curated at the parent company level,” Discovery CEO Richard J. Hutchinson said in a statement

Hutchinson previously told the McKnight’s Business Daily that “[t]he best operator that gets the best results in senior living is the regional operator. …The key is to regionally manage.”

In related news, Brad Poterack has been appointed CEO of LakeHouse. He previously was senior vice president of operations at Enlivant and, before that, worked in a senior management role at Macy’s.

Discovery was No. 8 on the American Seniors Housing Association’s 2022 ASHA 50 list of largest senior living operators. The company also landed at No. 8 on Argentum’s 2022 list of the largest senior living providers.

In March, Discovery and Integral Senior Living partnered as “sister companies,” forming what is the fifth-largest senior living operator in the nation, based on numbers in the ASHA and Argentum lists. Integral/Solstice was No. 9 in the Argentum rankings.