Melissa Powell headshot treatment
Genesis COO Melissa Powell

Kennett Square, PA-based Genesis Healthcare appears to be rebounding from a shrinking presence that dates back to 2015. The organization is adding 34 nursing homes in Pennsylvania and four in Colorado, all formerly operated by Toledo, OH-based ProMedica Senior Care.

Genesis already operates 15 facilities in the Keystone State and five in the Centennial State.

“This transition marks the largest expansion of services provided by Genesis and its affiliates since the organization underwent a transformation into a market model approach in the delivery of patient care,” Chief Operating Officer Melissa Powell, a McKnight’s Women of Distinction Hall of Honor inductee, told the McKnight’s Business Daily.

That transformation occurred in November 2021, with a new structure designed to build out a “vertically integrated community-based healthcare system in every market, supported by centralized resources,” according to the company. The idea is to drive community integration and long-term performance throughout Genesis Healthcare’s network of skilled nursing facilities, assisted living communities, rehabilitation therapy, physician services and other ancillary services.

“Under the market-focused model, each center will be supported by a specific market team whose sole purpose is to help the center succeed in better serving residents and patients and driving improvements,” Genesis said at the time. “The more empowered and accountable each market is, the better those centers can fulfill their mission.”

Now, Powell said, “The national services team of Genesis looks forward to supporting and empowering facility leaders as they continue to focus on meeting the needs of local communities and achieving the best possible outcomes for patients and residents. We already have a strong market presence in Pennsylvania and Colorado, and we are confident that these facilities will strengthen the services these markets provide.”

Almost 150 (147) SNFs operated by ProMedica were transitioning to a joint venture with Integra Health, Toledo, OH-based real estate investment trust Wellower, announced in November.

Not included in that move were ProMedica’s non-Welltower leased senior care centers in Adrian and Monroe, MI; the skilled nursing facilities and memory care communities on the ProMedica Flower Hospital campus in Sylvania, OH, and ProMedica’s home health and hospice agencies. ProMedica said it would continue operating those centers and agencies, as well as the 58 Arden Courts memory care communities within its real estate joint venture with Welltower.

For more insights into the relationship between Genesis and Welltower, see this McKnight’s Long-Term Care News article.