Dude Solutions, an operations management software-as-a-service provider to senior living and other fields, has unveiled a new corporate brand identity, logo and website in addition to expanding its online Dude Community, which now reaches thousands of operations professionals across all of the industries it serves — senior living, healthcare, education, government, manufacturing and membership-based organizations.

The brand strategy is designed to position the company for continued growth and expansion, according to Dude Solutions. The company’s entire portfolio now is unified under one name, Dude Solutions.      

“Dude Solutions began in 1999 as a platform to make operations easier, and that will always be core to who we are,” said CEO Ed Roshitsh. “As we continue to evolve, grow and push forward, it is important to cultivate a brand identity that not only represents the operations heroes of the communities we serve but pays homage to our legacy.”  

The company has grown to more than 600 employees and plans to hire more than 100 more additional across the organization. Many of the positions will at the Dude Solutions headquarters in Cary, NC.