Directors of assisted living / personal care in retirement homes enjoyed a 2.95% average salary increase from 2019 to 2020, with pay rising from $74,934 in 2019 to $77,142 in 2020, according to the “Continuing Care Retirement Community Salary & Benefits Report 2020-2021,” released Tuesday.

The national study is published by Hospital & Healthcare Compensation Service in cooperation with LeadingAge. 

Memory care managers followed close behind, with an average 2.87% increase from 2019 to 2020, whereas residential administrators for independent living saw a more modest 1.41% increase. 

Regionally, directors of assisted living / personal care had the lowest median salaries ($71,617) in the West South Central region (Arkansas, Louisiana, Oklahoma and Texas), and the highest median salary ($83,458) in the Middle Atlantic region (New York, New Jersey and Pennsylvania). Looking at state averages, assisted living directors in Wisconsin had the lowest salaries, at $63,169, whereas directors in Washington state enjoyed the highest salaries, at $93,856.

Independent living administrators experienced the lowest average salary ($75,989) in Pennsylvania, whereas Ohio administrators enjoyed the highest average salaries ($96,536).

For dementia care managers, Ohio posted the lowest average salary ($56,632), whereas California posted the highest average salary ($67,560). 

Turnover for top-level executives jumped from 7.68% in 2019 to 19.98% in 2020, with the lowest turnover rate in the New England region (12.81%) — the region is Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont — and the highest in the East North Central region (25%), which is Illinois, Indiana, Michigan, Ohio and Wisconsin. Turnover among all serves averaged 36%, with New England posting the lowest turnover rate at 29.97%, and the East South Central region (Alabama, Kentucky, Mississippi and Tennessee) posting the highest turnover rate at 46%.

A total of 565 CCRCs (also known as life plan communities) participated in this year’s report. Findings are reported according to revenue size, total unit size, region, state and core-based statistical area. The report also includes information related to 19 fringe benefits, turnover rates by department and projected salary increases by department for 2020 to 2021.

About 71.86% of participating communities were not-for-profits, and 28.14% were for-profit communities.

The report is available for $350, or $275 for members of LeadingAge. To order, visit the HCS website or call (201) 405-0075.