McKnight’s Senior Living has captured two Platinum awards, four Gold awards and an honorable mention in the 2022 Hermes Creative Awards.
The international contest is administered and judged by the Association of Marketing and Communication Professionals. All awards were for work completed in 2021.
Platinum Award recognition came for the Daily Briefing e-newsletter and the McKnight’s Senior Living media kit.
Honored for their work on the Daily Briefing were McKnight’s Senior Living Editor Lois A. Bowers and Content Editor Kimberly Bonvissuto as well as McKnight’s Editorial Director John O’Connor and Art Director Mark Speakman, Graphic Designer Aminah Beg and former Special Projects Coordinator Caroline Szachnowski. Recognized on the media kit award were Beg; Jen Dvoretz, group art director at parent company Haymarket Media; and Vivian Chang, Haymarket graphic designer.
McKnight’s Senior Living also captured four Gold Awards lauding:
- The news content on the website mcknightsseniorliving.com.
- The weekly editors’ columns by O’Connor and Bowers.
- An article by Bowers that shared insights from association leaders about how the senior living industry was preparing for the changing needs and wants of current and future residents as issues related to COVID-19, workforce and occupancy continued to challenge operators.
- Efforts related to a new look for the brand’s website and print magazine.
Recognized for the editorial content on the website were Bowers, Bonvissuto, O’Connor, Szachnowski, Kathleen Steele Gaivin, Amy Novotney, Speakman and Beg. Honored for the branding refresh were Dvoretz, Speakman and Michael Moreau.
Additionally, Speakman and Dvoretz shared an honorable mention for the redesign of the McKnight’s Senior Living bimonthly print magazine.
McKnight’s Senior Living has won a total of 39 Hermes Creative Awards since 2016, the first year of the competition after the brand expanded on its print publication by adding a website, daily e-newsletter and social media.
The three McKnight’s brands won a total of 16 Hermes awards in 2022. Read about the awards won by sister media brands McKnight’s Long-Term Care News and McKnight’s Home Care on their websites.
