Caregiver pushing senior female sitting on wheelchair. Mid adult nurse is with disabled senior female. They are in bedroom at home.
(Credit: Morsa Images / Getty Images)

The Nebraska Health Care Foundation, part of the Nebraska Health Care Association, the state affiliate of the American Health Care Association/National Center for Assisted Living, will use a Health of Nebraska sponsorship to invest in programs and initiatives designed to attract, develop and retain Nebraskans who serve nursing home and assisted living residents.

The foundation is one of 20 recipients of the sponsorships, which are a collaboration between Blue Cross and Blue Shield of Nebraska and Combined Health Agencies Drive Nebraska Combined Health Agencies Drive Nebraska. The sponsorships support nonprofit organizations throughout the state in serving Nebraskans dealing with a broad spectrum of health issues. 

The NHCF said that BCBSNE’s support will allow the foundation to administer the Nebraska Health Care LEAD Program, “a year-long program that creates awareness of participants’ individual strengths, immerses participants in the legislative process and develops lasting mentee-mentor relationships.” The foundation said that the program “is key to shaping the future of healthcare in our state.”

“NHCF is grateful to CHAD Nebraska for making the sponsorship through BCBSNE possible,” the foundation said, describing CHAD Nebraska as “a local, donor-designation driven organization that has been the fundraising arm for Nebraska’s premier health agencies since 1972.”

Other recipients of the sponsorships:

  • ALS Association; American Lung Association
  • American Foundation for Suicide Prevention – Nebraska
  • Arthritis Foundation
  • Autism Action Partnership
  • Brain Injury Alliance – Nebraska
  • Crohn’s and Colitis Foundation
  • Epilepsy Foundation – Nebraska
  • Heart Heroes
  • JDRF Nebraska
  • Leukemia & Lymphoma Society
  • National Hemophilia Foundation – Nebraska Chapter
  • National Multiple Sclerosis Society
  • Nebraska AIDS Project
  • Nebraska Hospice & Palliative Care Association
  • Nebraska Kidney Association 
  • Susan G. Komen
  • Team Jack Foundation
  • United Cerebral Palsy of Nebraska. 

“Our goal as a company is to be a champion for the health and well-being of our members, the communities we serve and all of Nebraska,” BCBSNE’s President and CEO Jeff Russell said in a statement. “Our CHAD partnership is part of our pledge to make a positive difference in our state and help all our citizens thrive.”

Almost 10,000 Nebraskans were directly affected through BCBSNE’s 2022-2023 CHAD sponsorship. The annual funding helped create or expand programming for seven agencies; supported signature events for 11 agencies, which raised a combined $1.4 million for programming, resources and medical research; and awarded funding to four agencies’ respective missions and general expenses. 

“We’re thrilled to once again partner with BCBSNE,” said Michelle Grossman, president and CEO of CHAD. “BCBSNE’s sponsorship will allow us to fund the essential care and resources our member agencies provide to the families and individuals living with chronic conditions in Nebraska.”